Job Detail: Events & Media Director

Core responsibilities:

• Lead the day-to-day supervision of media planning including media (Media placements, media tours, press briefings, media events, pitch materials, press releases), oversight of surveys & recommendations, execution details, budgets/accounting, etc.
• Apply use and expertise in media tracking and monitoring tools to gather data, including performance of client and Clients content.
• Develop sharp strategies and written press materials media advisories, press releases, talking points, story pitches, spokesperson media training, media briefs and manage the approval process with internal stakeholders and partners.
• Partner and retain Clients media affiliates (radio, digital, social media, print) to place our daily and weekly programming, and secure guaranteed content placements.
• Responsible for account record keeping including client authorizations, insertion orders, Media success monitoring and tracking reports. Recruit and secure influencer and celebrity participation in client and internal campaigns.
• Develop and maintain strong relationships with key external stakeholders, influencers and partners.
• Leads all marketing, branding and strategy elements for our clients, media affiliates, and corporate brands.
• Serve as client's daily media contact and act as overarching client lead when appropriate; address client issues thoughtfully and effectively. Develop and direct new business program development and presentations working with senior leaders, as needed.
• Perform as a leader with minimal supervision, taking full ownership of accounts and functioning autonomously.
• Works with Councils of Community Services and account teams to develop strategies and recommendations for media plans and media strategies.
• Demonstrates close working relationship and integration with account management teams.